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Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML

Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals
Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals

The crucial role of market intelligence in the development of small business marketing capabilities | Emerald Insight
The crucial role of market intelligence in the development of small business marketing capabilities | Emerald Insight

Closing the Marketing Capabilities Gap - George S. Day
Closing the Marketing Capabilities Gap - George S. Day

PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar

Sustainability | Free Full-Text | Research Challenges in Digital Marketing: Sustainability | HTML
Sustainability | Free Full-Text | Research Challenges in Digital Marketing: Sustainability | HTML

PDF] Closing the Marketing Capabilities Gap | Scinapse
PDF] Closing the Marketing Capabilities Gap | Scinapse

Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity - ScienceDirect
Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity - ScienceDirect

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

PDF] Closing the Marketing Capabilities Gap | Scinapse
PDF] Closing the Marketing Capabilities Gap | Scinapse

How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect
How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect

Closing the Marketing Capabilities Gap - Paper by George S. Day by Sören Kleinegräber
Closing the Marketing Capabilities Gap - Paper by George S. Day by Sören Kleinegräber

Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight

Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML

Closing the Marketing Capabilities Gap - George S. Day
Closing the Marketing Capabilities Gap - George S. Day

PDF) Marketing Capabilities in International Marketing
PDF) Marketing Capabilities in International Marketing

PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013
PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013

PDF] Closing the Marketing Capabilities Gap | Scinapse
PDF] Closing the Marketing Capabilities Gap | Scinapse

PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar

PDF) Impact of marketing capabilities on competitive advantage and business performance: research propositions
PDF) Impact of marketing capabilities on competitive advantage and business performance: research propositions

Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight

Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML

Leading digital transformation through an Agile Marketing Capability: the case of Spotahome | SpringerLink
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome | SpringerLink

PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar

Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy - ScienceDirect
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy - ScienceDirect

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China - ScienceDirect
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China - ScienceDirect